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This comprehensive atlas of who's who in basketball today is the #1 source for information on every NBA player and head coach from the 2003-2004 season.
Mini-biographies, fun facts, anecdotes, fantastic quotes, and sidebars combine with full-color, action-packed photographs to round out the story of the Kings, allowing your readers Inside the NBA!
The book reveals the many different broadcast strategies that are employed by the NBA and television networks to make the televising of an NBA game more appealing to fans.
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"Follow the spectacular shots, thrilling comebacks, and monumental moments of basketball's most exciting games. Readers learn about the biggest NBA and WBNBA finals, the leagues' history, and the amazing feats of the sport's best stars"--