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In total, there are 12 different types of Google Ads bidding strategies available:
  • Target CPA.
  • Target ROAS.
  • Maximize clicks.
  • Maximize conversions.
  • Maximize conversion value.
  • Target impression share.
  • Manual cost-per-click (CPC)
  • Enhanced cost-per-click (ECPC)
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Step 1: Set up your account for success · Step 2: Pick the right bid strategy · Step 3: Test your bid strategy · Step 4: Evaluate your performance.
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Apr 19, 2023 · Google smart bidding is a set of automated bidding strategies that use machine learning to optimize bids for conversions or conversion value.
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Aug 1, 2023 · The ultimate goal of Google Ads bidding strategies should be maximizing revenue and closing more deals. 4. A/B testing on various keywords and ...