They're extremely popular and highly esteemed, but not to the level that Rolex watches are. In fact, Tudor is owned by Rolex. While these are both fine Swiss made timepieces the watches with the Rolex logo will usually be more desired and hold a higher price point. Not all Tudor watches hold the same amount of value.

There's no real compelling reason to step up to the Ultra 2. Double Tap and the new S9 chip just aren't enough to shell out another $800 for a watch. But if you're looking to upgrade from a Series 8 Apple Watch or earlier, the Ultra 2 is a big upgrade and one worth considering.

The Magic Link™ ✔ Play your music, map your route, or safely use phone and text functionality on Apple CarPlay & Android Auto without the need of annoying cables.