YouTube is an American online video sharing platform owned by Google. Accessible worldwide, it was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim, three former employees of PayPal.

“YouTube's recommendation system actually finds videos for viewers, rather than viewers for videos. Videos are pulled for each user when they visit Youtube. The goal of the search and discovery system is to watch each viewer with a video they're most likely to watch and enjoy.

A sudden decline can be because viewers are suddenly not into the topic of video anymore (this happens a lot with trends, viral videos and news). Your Click Through Rate becomes low and YouTube stops promoting the video. This is why it is so important create evergreen content (opens article).

How many views should your first YouTube video get? It's normal to get no views on your first YouTube video if you are a new YouTuber - the YouTuber that nobody has ever heard of. Most people who identify with this category often invite their friends, families, and colleagues, etc. to watch their first videos.